Bebashi – Transition to Hope is a dynamic and inclusive non-profit organization dedicated to promoting health and wellness, with a specific focus on Black and Brown populations. Our commitment to diversity, equity, and inclusion drives our mission to make a positive impact on the lives of individuals through innovative programs and services.
Job Summary:
The Communications Specialist is responsible for developing and implementing strategic communication initiatives to support Bebashi’s mission and objectives. This role involves managing the organization’s internal and external communications, including social media, website content, media relations, and marketing campaigns. The Communications Specialist will work closely with the Chief Executive Officer and Director of Development to ensure consistent and effective messaging.
Major Duties and Responsibilities:
• Content Development and Management:
o Create, edit, and manage content for the organization’s website, ensuring it is up-to-date and reflects its mission and activities.
o Develop and maintain an organizational calendar with publicized events and initiatives.
• Social Media Management:
o Develop and implement a social media strategy to enhance Bebashi’s online presence.
o Manage the Bebashi’s social media accounts, including Facebook, Twitter, LinkedIn, and YouTube.
o Monitor social media trends and adjust strategies as necessary to increase engagement and reach.
o Create posts, reels, and stories with creative content in addition to organizational events and key features.
• Media Relations:
o Cultivate and maintain relationships with local, regional, and national media.
o Draft and distribute press releases, media advisories, and other communications materials.
o Secure media coverage for the organization’s programs, events, and initiatives.
• Marketing and Promotional Campaigns:
o Plan and execute marketing and promotional campaigns to support fundraising, programmatic, and advocacy goals.
o Analyze the effectiveness of campaigns and recommend strategic adjustments as needed.
o Collaborate as a key member of the development team to enhance organizational fundraising efforts and increase the organization’s visibility within the community.
• Event Coordination:
o Assist in the planning and execution of high-profile events with media visibility.
o Prepare media invitation lists and coordinate media attendance at events.
• Internal Communications:
o Produce and distribute monthly internal newsletters to keep staff informed and engaged.
o Edit and ensure the consistency of internal communications materials.
• Vendor Management:
o Collaborate with external vendors, including graphic designers, web developers, and print companies, to produce high-quality marketing materials.
• General Support:
o Assist with other related tasks as directed by the Chief Executive Officer or other senior staff members.
Qualifications:
• Bachelor’s degree in communications, Journalism, Public Relations, Marketing, or a related field is preferred.
• Certificate in fundraising management or a related discipline is a plus.
Experience:
• Minimum of 3-5 years of experience in communications, public relations, or a related field, preferably within a non-profit or social service organization.
• Proven experience in managing social media platforms and digital marketing campaigns.
• Superior oral and written communication skills.
• Strong relationship-building skills and ability to work with diverse groups.
• Proficiency in Office 365 and familiarity with content management systems and social media tools.
• Knowledge of Canva, Google tools, Buffer, and presentation software and applications.
Physical Demands:
• This position requires long periods of sitting and working on a computer.
• Occasional lifting of up to 10 lbs may be required.
• May be required to travel and attend off-site events, sometimes in varying weather conditions.
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